Google vs. Amazon, Facebook Watch and a blackout: What we learned from CES 2018

This year’s CES featured heavy rain and a two-hour blackout in addition to flashy tech. Here are our takeaways from the event:

Google launches a voice offensive
Google tried to catch up to Amazon in their voice assistant battle. Both met with media companies, technology partners and marketers this week to push for more content for their virtual assistants and expand distribution inside third-party devices like connected cars. But Google was ubiquitous: It had a tent with a slide and ball pit at the Las Vegas Convention Center, “Hey Google” billboards and other Google Home and Google Assistant ads all over the Strip, plus staffers directing people to its events and meetings. Google’s best next move, per one media exec: paying media companies to create original audio content.

OTT gets the spotlight
TV networks touted their over-the-top streaming apps to marketers and tech companies. CBS gave a 20-minute presentation to marketers about its OTT products, which include CBS All Access and CBSN, along with forthcoming services for “Entertainment Tonight” and CBS Sports. Meanwhile, Turner — with two subscription services and plans to launch a sports streaming service in the spring — discussed its OTT ambitions with distribution partners. “OTT is now just another mainstream viewing option, together with cable and satellite, and it is increasingly the first option,” said Peter Csathy, founder of Creatv Media.

Facebook Watch doubts persist
Facebook attempted to demonstrate its commitment to Watch, bringing actress Kerry Washington — who is producing one of the first scripted Watch series — on stage with vp of product Fidji Simo. Despite the effort, media companies remain skeptical of the video initiative. “At some point, Facebook is going to give up on Watch,” said one attendee. “There’s no way that lasts.”

The CES Awards

The real CES impresarios: MediaLink, as usual

Best rumor: Turner originally booked the Aria hotel’s wedding chapel — where it hosted meetings and presentations this week — because CES was supposed to be the official coming-out party for a merged AT&T and Time Warner.

Most notably absent company: Snapchat

Best photo:

Best quote: “CES is good for business but bad for your soul.”

Find out who and what else we felt deserved honors in our complete list of winners.

The CES apocalypse in tweets
Problems befell this year’s expo weeks before it even started. Twitter broke down the unfortunate events:

It began with the announcement of the all-male keynote speakers.

Then, Las Vegas had its wettest January day on record.

The culmination: A Wednesday blackout in the convention center, which was attributed to the rain.


Commence cringeworthy real-time marketing.

In case anyone forgot …

Interesting takes elsewhere

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.