Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

‘Friendly and happy’: Snapchat Spectacles get a passing grade from fashion industry

Google Glass was an accessory only a geek could love. Snapchat Spectacles are a different story.

Snapchat’s newly branded company Snap Inc. announced late Friday plans for Spectacles, a new line of sunglasses with the capability to take 10 seconds of live video from a first-person perspective.  If Spectacles seem more fashionable than Google Glass, that’s because it was deliberate — the Sony hack revealed that Snap Inc. paid a total of $15 million to work with Vergence Labs, a startup focused on visually appealing high-tech eyewear, according to Digiday

To read the rest of this story, visit Glossy.co.

 

More in Marketing

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.