How fashion startups get funding in a male-dominated VC industry

Fashion apparel is a $300 billion global industry, but Nineteenth Amendment founders Amanda Curtis and Gemma Sole still spend a lot of time explaining to venture capitalists why there’s money to be made in fashion tech.

The two women have found themselves defending the most basic concepts when pitching their startup, which serves as an online marketplace for young fashion designers looking to get established.

To read the rest of this story, please visit Glossy.

https://staging.digiday.com/?p=201077

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.