Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Facebook’s rapture: A bug is saying perfectly healthy people are dead
Facebook is “killing off people.”
A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.
All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”
Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.
turns out, FB thinks that many of my HFA colleagues are dead.
seems about right, since this is our hell. pic.twitter.com/xCs2HifrpO
— Elaine Filadelfo (@ElaineF) November 11, 2016
Facebook thinks I’m dead pic.twitter.com/rcrrGtbG7O
— Daniel Victor (@bydanielvictor) November 11, 2016
AM I A GHOST? pic.twitter.com/Rfssk8PSzf
— Colin Jones (@colinjones) November 11, 2016
Everyone: Facebook caused Trump
Facebook: You’re all dead— Michael Roston (@michaelroston) November 11, 2016
facebook: “we’re not a media company.”
also facebook: “fake news isn’t a problem on facebook.”
also facebook: “you’re all dead.”
— jeff is sad af (@thecultureofme) November 11, 2016
Ad position: web_incontent_pos1
Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”
Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu