Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase.
But Facebook’s blockchain story isn’t about payments, it’s about the social networking giant restoring consumer trust in light of its recent data scandal.
It’s entirely possible payments will be part of its blockchain strategy, which the company has said little about publicly other than that it’s meant to explore how blockchain technology could be beneficial to its business. But that doesn’t necessarily require blockchain. The likelier angle is that Facebook is looking to restore trust from consumers.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu