‘Exactly what we need:’ People mostly love the middle finger emoji in iOS 9.1

The rudest emoji of them all finally arrived.

Apple released its latest update iOS 9.1, which includes 150 new emojis adding to its already sizable collection, including the eagerly anticipated middle finger emoji sparking an excited reaction online.

There were roughly 13,000 mentions of the middle finger emoji yesterday, according to data from Brandwatch, with 70 percent of the tweets being positive.

“There are a significant number of tweets that express the anticipation for the middle-finger emoji,” says Brandwatch analyst Kellan Terry. “People using the exclamation ‘Finally!’ find themselves in the majority. It’s more than fair to say that people have wanted this particular emoji for a long time.”

Here’s a sample of that type of reaction:

 

There’s also a wave of concern from parents annoyed at the crude gesture being included:

“The middle finger is going to be popular, but I hope it’s primarily in jest amongst friends, and not used for harassment online,” Jeremy Burge, the founder of the Internet’s emoji almanac Emojipedia, told Digiday. “We’ve got enough of that already!”

Perhaps the new anti-bullying emoji, an “eye in speech bubble” that Apple included could alleviate those concerns. Burge says the middle finger emoji is the most searched for icon on his website, but he’s seeing an increase of searches for the hugging face emoji, which he says is “very comforting.”

Few brands were quick to notice the new emojis, except for Taco Bell. The taco emoji has been a year in the making for the fast food chain, which launched a Change.org demanding one last year. Not a shock, but it was very excited:

The next collection of emojis, including a strip of bacon and the Chipotle-pleasing avocado, is expected to be on iOS devices mid-next year.

Images via Twitter.

https://staging.digiday.com/?p=142237

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