
Digiday is now accepting entries for the 2012 Digiday Awards. The Digiday Awards honor excellence and breakthrough achievement in digital media, marketing and advertising. We will award the campaigns, creative, and brand technology driving the best ideas and innovations. The deadline to enter is April 15.
See the entry categories below and enter here.
Categories
Best Branding Campaign/ Consumer
Best Branding Campaign/B-to-B
Best Direct Response Campaign
Best Brand Platform
Best Publishing Platform
Best Creative
Editorial Selections
Most Innovative Brand
Most Innovative Agency
Most Innovative Publisher
Most Innovative Person
More in Marketing

In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.

With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu