Watch StubHub, Cisco and Lowe’s on the last day of the Digiday Brand Summit live stream
The final day of the Digiday Brand Summit will stream live this morning beginning at 9:40 a.m. MST (11:40 a.m. ET) with a session on whether seeking ROI from social is to miss the point entirely, with Angela Wells, senior director, Oracle.
The event in Deer Valley, Utah, brought together top brands to discuss the pressing issues they’re facing, from finding the right research and development partners to how to organize their teams. If you couldn’t attend, check out some of the social chatter here.
Today Johnny Volk, head of social media at StubHub will discuss when partnerships between brands make sense. KC Geen, head of global social media at Groupon, and Joie Healy, senior manager of social media communications at Cisco will hold a dialog on how their brands engage across social platforms. Lowe’s Innovation Labs executive director Kyle Nel and Amanda Manna, its head of storytelling, will share what investing in technology has done for the Lowe’s brand.
Visit the Digiday Brand Summit site for the full agenda and live stream or tune in below.
Ad position: web_incontent_pos1
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu