The definitive Digiday guide to what’s in and what’s out for 2017
It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.
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In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
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PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
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