Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu