From splitting over peas and guacamole to actually loving Beats 1, what a week it was.
In an attempt to help you keep track of what happened, Digiday’s new feature will provide the definitive ranking of what’s in and what’s out at the end of every week so you don’t embarrass yourself at the White Girl Rose happy hour.
Without further ado, here’s what’s fresh and what’s a flop for the week of June 29:
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu