Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
The Cannes Lions may have significantly cut prices for delegate badges by as much as 900 euros this year, but on the French Riviera during the festival it’ll still cost you about 17 euros for a café au lait and a croissant.
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In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
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PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
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