Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
The Cannes Lions may have significantly cut prices for delegate badges by as much as 900 euros this year, but on the French Riviera during the festival it’ll still cost you about 17 euros for a café au lait and a croissant.
We asked multiple Cannes attendees across media and marketing to break down what it really costs to attend the festival.
Ad position: web_incontent_pos1
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu