Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Cheatsheet: What you need to know about mobile payments in China

The U.S. and Europe often look to China as an example of what a mobile or social payments ecosystem could look like at scale. Consumers and businesses alike online and in-person prefer using WeChat Pay, the mobile payments function of the popular messaging app, or the PayPal-like Alipay to cash — because it’s so easy. People like their payments done easily and quickly with money passing directly from the customer to the merchant or the other way around. That’s what WeChat and Alipay, the dominant forces in mobile payments, offer — and not just at Starbucks; people use mobile payments to pay bills, for transportation, movie tickets, even karaoke.

Now, the Chinese central bank is stepping in so it can monitor payments, without asking permission from the processors, to keep an eye out for money laundering and other illicit transactions.

Read the full story on tearsheet.co

More in Marketing

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.