The definitive Digiday guide to what’s in and what’s out in Cannes this year
Cannes has gone from a celebration of advertising to an amorphous, all-encompassing, boozy schmoozefest mixture of media, tech and some ad people.
The center of the action used to be the Palais, where awards were given and talks held. Now, it’s moved to the yachts bobbing in the harbor, where deals are made and clients are plied with rosé and who-knows-what-else once the sun finally goes down.
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TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
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