Campaign Breakdown: Skype, Procter & Gamble, Garnier

Here’s a round-up of some of the digital efforts that have rolled out in the past week.

Skype Prepares $12 Million Campaign Launch
Skype is preparing to launch a digital campaign in the U.S. with the goal of educating consumers about all of the ways Skype allows them to have more human communications, according to MediaPost.

Mothers Will Get the Glory in P.&G.’s Campaign
Procter & Gamble, the world’s largest advertiser, will announce its new campaign — its biggest ever — called, “Thank You, Mom,” focusing on thanking mothers of Olympians and would-be Olympians around the world, according to the New York Times.

Garnier Pure Active teases with ‘Bust Blackheads’ digital campaign
Skincare brand Garnier Pure Active has unveiled its teaser campaign on digital media for its campaign “Bust BlackHeads,” according to Best Media Info.

Digital Campaign of the Week: WWF
The wildlife charity has launched a global digital campaign to promote its WWF Earth Hour, according to Third Sector.

USA Launches First Global Marketing Campaign to Attract International Travelers
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow.

Birds Eye Voila Rewards Fans With New Digital Campaign
Birds Eye Voila, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at

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