Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.
Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!
Someone want to explain this to me? I’m thinking this post didn’t get much engagement.
Because people want to get up at 8 a.m. on Saturdays, right?
Ad position: web_incontent_pos1
Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu