Brands awaken to celebrate Star Wars’ #ForceFriday

Since we’re just a short 15 Fridays away from it being released, the “unprecedented” global marketing campaign for Star Wars: The Force Awakens began today.

Disney is touting today as #ForceFriday with fans flocking to stores to get their hands on Star Wars merchandise. Similar to the craze that is Black Friday, Toys ‘R Us, Walmart, Disney Stores opened their doors at 12:01 a.m., enticing customers with the Internet-popular hamster-sized BB-8 droid and other toys.

Jimmy Kimmel, who hosts a late-night show on Disney-owned ABC, debuted Star War toys on his show last night. Wonder how he got that exclusive?

But much of the excitement could be felt online, too. On YouTube, the Star Wars channel is streaming an 18-hour “global unboxing” event hosted by YouTube personalities, and Twitter rolled out emojis that appear when the hashtag #ForceFriday is used.

Meanwhile on Snapchat, Target released a sponsored filter with Star Wars characters and its logo:

As for that hashtag, it’s been tweeted 68,000 times in the past 24 hours, according to social measuring service Topsy. Brands, which are the reason this so-called “holiday” was created, didn’t miss out on the opportunity to use the hashtag.

From Hallmark cards to American Tourister luggage, Disney seemed to have linked up with every company on this planet, ensuring that the craze will be unavoidable for the next several months.

Here’s how brands, both official sponsors and ones looking to just jump in, “celebrated” on Twitter: 

Image courtesy of Target.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.