Simple is re-introducing itself through an ad campaign its been running on billboards and subway ads in various U.S. cities.
The ads pair everyday concepts most familiar and tangible to the seven-year-old neobank’s target millennial customer base, like binge watching and sweatpants, to convey how enjoyable and sensible its own offering — banking and budgeting, the latter of which major banking institutions are only now building into their experiences — can and should be. The company also wants to show it’s not “just an anonymous organization that doesn’t have a point of view,” said Valarie Hamm Carlson, Simple’s vp of brand. It’s a group of people that share the view of everyday consumers that banking shouldn’t be complicated.
“Every once in a while we need to jump back out there and say, ‘here’s who we are and if you don’t know us we we want introduce ourselves’ so people get a sense of our personality,” Carlson said. “Ideally we want that to come from the product but it’s always good to have a little bit of air cover and we haven’t done a lot of that in the past.”
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.