Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency.
The initiative comes on the heels of fellow retailers that have also started to publicly share factory lists, most recently UK-based Marks & Spencer and Belgium-based C&A. The move marks an evolution for Gap Inc., which was previously hesitant to reveal its factory lists for fear of competition.
To read the rest of this story, please visit Glossy.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu