American Express won the first every Digiday Award for most innovative brand in recognition of the work it has done to integrate social media as part of its business.
The awards, given last night at a ceremony in New York, also recognized Nike vp of digital sport Stefan Olander as most innovative person for his work in building Nike’s tech products as a key driver of the brand’s future. Huge was named most innovative agency, on account of its work in developing the HBO Go application and proving that agencies can be about making things that change businesses. Buzzfeed took the nod for most innovative publisher as it morphed from a site of aggregated viral content to a new model of publisher built for the social era.
Amex was recognized, in particular, for its Synch pioneering integrations with Twitter, Foursquare, and Facebook that created an entirely new way for brands to interact with consumers through social channels.
Other winners included OMD for best branding campaign for consumers, in recognition of its work for Gatorade. HBO Go won best branding platform and Say Media took the honors for best publishing platform for its Orion content management system.
The full list of winners is below.
Ad position: web_incontent_pos1
Most Innovative Brand
American Express
Most Innovative Agency
Huge
Most Innovative Publisher
Buzzfeed
Most Innovative Person
Stefan Olander, Nike
Best Branding Campaign, Consumer
OMD, Gatorade
Best Branding Campaign, B-to-B
AOL Advertising, “Environment Matters”
Best Direct Response Campaign
Beeby Clark+Meyler, Marriott mobile app
Best Creative
Carmichael Lynch, Suburu “First Car”
Best Brand Platform
HBO, HBO GO
Best Publishing Platform
Say Media, Orion
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu