Agencies keep tumbling for Tumblr — and it’s easy to see why they keep launching blogs in their spare time. The platform is simple, fast and easy to to share.
Last week, Digiday singled out five really awesome Tumblrs from agency creatives. But, we needed to add a few more standouts, like one blog featuring dudes holding babies (and puppies) on Tinder, and another focusing on pictures of hipsters taking pictures of food. Meta! Without further ado, here are five more great Tumblrs agency creatives have built while goofing off on the side. We won’t ask if the hours spent on these were billed to anyone.
Who’s your daddy? Not you, we hope. Nothing could be
cuter creepier than a bunch of dudes using babies as enticement for romance hookups. Red Antler strategist, Emily Grubman, has documented the baby-toting men of Tinder trying to show their fatherly side. Let’s save that date money for future therapy, shall we?
Pictures of Hipsters Taking Pictures of Food
Zane Hart, a senior copywriter at Huge, knows that the way to a hipster’s heart is through her stomach — by way of Instagram. Or something like that. So he decided to document the phenomenon on Tumblr. Here’s lookin’ at you, lunch.
Red Antler designer McKenna Kemp screengrabs absurd image and text combinations that she finds online. For example, Walmart.com was evidently selling Banksy “Destroy Capitalism” canvas prints through its marketplace — an irony the artist himself would no doubt relish.
These zany animated GIFs created by Matthew Jocelyn, a production designer at Huge, feature little blobish critters — presumably the eponymous Wolf Waffles — wobbling and mutating before your eyes.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."