‘Tis the season for alcohol-fueled agency holiday parties.
If you’re wondering what to get for your favorite copywriter or media planner, worry no further. Digiday has got your back with its new Agency Holiday Gift Guide, so that you can show that special someone you really appreciate their hard work. Here are a few ideas to make your colleague happy:
Nothing says ‘cutting edge’ like a 3D printer. You can even skip the Cannes Lions next year and print out your own awards now! How cool is that?
Developer: Remote Control Drone Plane
For the price of $267.99, you can buy your favorite developer an iPhone controlled Drone plane.
CFO: An On-Time Client Payment
You probably can’t guarantee your CFO this one, but I’m sure they’d love to receive at least one on-time payment from a client. Brands, if you’re reading this, have a heart. It is the holidays, after all.
Media Planner: Nothing
The best thing about shopping for media planners is that you don’t have to get them anything because they already get all of the best gifts from clients! Save your money for that drone plane.
CEO: A Child Harness
Agencies have a tough time attracting and retaining top talent. The perfect gift for an agency CEO to hang onto rising young stars comes in ‘tan bear’ and ‘monkey’, so don’t hesitate to test out which is comfortable for yourself before you buy.
Account Manager: A Deal Where Both The Client And Creative Don’t Hate You
Image via Shutterstock
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."