Adobe finally kills off the Flash brand

In with a bang, out in a Flash.

Adobe quietly announced last night that it’s killing off the Flash name, partially putting an end to the insecure and hack-prone software. Starting in January, Adobe is pushing developers to use Adobe Animate CC, an application based on the more secure and versatile HTML5.

“Adobe has a history of pioneering and advancing industry standards. We embrace standards and, where none exist, we create them,” the company wrote in Flash’s obituary. “Flash has played a leading role in bringing new capabilities to the web.”

Despite that the Flash name is disappearing, Adobe will still support the software as it is still used on games and some ads.

It could be said that Flash was dealt its fatal blow in 2010, when Apple founder Steve Jobs trashed Flash. “Flash is a spaghetti-ball piece of technology that has lousy performance and really bad security problems,” Jobs reportedly said.

A year later, Adobe scrapped plans to develop Flash for mobile devices, instead focusing its efforts on HTML5. From there, it only spiraled down for the company, with Amazon and Google announcing it will stop showing user’s Flash-based ads over the past few months.

Agencies, however, have struggled giving up on Flash to develop ads because of its familiarity and unwillingness to learn new applications. That poses problems, like in July when hackers infiltrated ads on Yahoo’s network of websites and infected people with malware that allowed them to remotely operate their computers.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.