If we needed more evidence that Flash is living out its final moments, this might be it.
Google announced yesterday it will stop Flash video ads from displaying in its popular Chrome browser starting Sept. 1. It’s a major blow for the beleaguered Adobe-created technology because Chrome is the world’s most popular browser, controlling 63 percent of the market.
The decision to halt Flash ads was made in June in beta, but will roll out to all users next month as a way to “improve performance for users.” Embedded videos that are powered Flash will still be loaded and Flash-based ads can still be seen if the user right-clicks on the “Run this plugin” option.
There’s been a deafening chorus of calls from various Web companies to stomp out Flash. Firefox said in July it will stop serving Flash ads and Amazon announced that also on Sept. 1, it will no longer allow Flash ads on Amazon.com or on the Amazon Advertising Platform.
The reason for the flood of anti-Flash sentiment stems from the “software’s myriad insecurities due to old code that hackers can exploit across Adobe products,” as Digiday previously reported. That vulnerability was exposed a few weeks ago when hackers injected malware in Yahoo’s Flash-powered ad network, leaving millions of Windows users exposed.
Ad position: web_incontent_pos1
Adobe has not returned Digiday’s request for comment.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu