This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Digiday sets out to explain complex and difficult-to-understand topics in our ongoing explainer series, called WTF.
Taking the opportunity to see what topics readers wanted most explained, here’s a look at some of Digiday Media’s most popular articles from our WTF series:
WTF is a decentralized autonomous organization (DAO)
Decentralized autonomous organizations (DAOs) were described by Media Editor Kayleigh Barber as “kind of like clubs for crypto enthusiasts.” Here’s a look at the history of how DAOs — pronounced “dows” — were created and what they mean for the marketing and media industries. Read WTF is a DAO here.
WTF is Web3?
Digital worlds and their communities and currencies were of keen interest to readers all year. In this explainer, Barber broke down what Web3 means, how to access it and how it’s different from Web 1.0 or Web 2.0. Read WTF is Web3 here.
WTF is Google’s Topics?
In this explainer, Senior Reporter, Advertising Technology Ronan Shields explained how Google’s alternative to third-party cookies actually works — and how it differs from Google’s prior attempts at replacing cookies (looking at you, FLoC). Senior Media Editor Tim Peterson also offers a handy breakdown over video. Read (and watch) this WTF explainer here.
WTF is marketing mix modeling?
Speaking of data, as CMOs navigate these inconsistently measured times, they’re turning to marketing mix modeling to prove their worth to leadership. Hear from Senior Marketing Editor Kristina Monllos on what that looks like and watch Peterson break marketing mix modeling down over video. Read (and watch) WTF is marketing mix modeling here.
WTF is automatic content recognition?
As Peterson lays out in this explainer and accompanying video: “Your TV is listening. And watching.” In this WTF article, he breaks down what that means for the TV viewership data that is accumulated by listening and what companies like LG, Roku, Samsung and Vizio are doing with it. Read (and watch) WTF is automatic content recognition here.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
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