With Instagram introducing ads within the year, it’s time to get used to the idea of seeing more branded Instagram content. But if brands continue to create fun, compelling Instagram images, that may not be such a bad thing.
We’ve shown you some of the good branded Instagram posts, and some of the bad. This time, here’s more of the good. Check out these five Instagram videos that show some brands do understand the medium.
Rather than just showing a continuous clip of a London Fashion Week runway, Topshop added some edge with quick stop-motion-style cuts.
When brands try to cash in on hashtags and social trends it can be annoying at best, pathetic at worst. But Toyota managed to do a decent job of using the popular “throwback Thursday” Instagram hashtag, #tbt, to accompany some retro images of their cars. Bonus points for using #tbt for a video post instead of the usual #tbt photo posts.
Cool mixture of animation and stop motion.
The hands-down winner for featuring one of the real people behind the Walmart brand – who just happens to be the cutest, li’l old lady. It is unclear that she even knows what Instagram is, but it’s still a fun way to introduce Walmart’s presence on Instagram. Let’s just hope for her sake that she’s not pro-union.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."