Pinterest has been the belle of the social media ball for some retailers, who are seeing nice traffic referrals from the social sharing site.
Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch of early adopters on the coasts and it leads to actual sales. Here’s 15 stats that retailer’s should know about Pinterest.
As of February, Pinterest has 25 million users. (Business Insider)
Sephora’s Pinterest followers spend 15 times more that its Facebook fans. (Venture Beat)
In fashion and retail, 18 percent of content engagement on Pinterest is driven by brands, 82 percent by community. (Digitas)
Ad position: web_incontent_pos1
The best time for retailers and fashion brands to pin is Friday at 3pm ET. (Digitas)
70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)
Top brands in the fashion/retail space average 46 repins on every pin, proving that those who have a presence on Pinterest, are establishing an engaged following. (Digitas)
Ad position: web_incontent_pos2
Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)
Pinterest’s share of referrals is highest in home and furnishings, accounting for up to 60 percent of all social traffic. (Rich Relevance)
U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site. (Shop.org)
Pinterest pins that include prices receive 36 percent more likes than those that do not. (Shopify)
Moms are 61 percent more likely to visit Pinterest than the average American. (Nielsen)
81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)
U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing)
Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)
Average activity of popular pinners is 2,757 pins; 35 boards; following 355. (Repinly)
Image via Shutterstock
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu