Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
April 30, 2024 • 6 min read
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CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
April 29, 2024 • 5 min read -
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
April 26, 2024 • 6 min read -
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Inside Google’s latest move to postpone the cookie apocalypse
April 25, 2024 • 4 min read -
Google delays third-party cookie demise yet again
April 23, 2024 • 4 min read -
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Media buyers don’t want to pay extra for publishers’ first-party data
March 25, 2024 • 5 min read -
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024 • 4 min read -
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 19, 2024 • 5 min read -
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Amazon sees opportunity amid the demise of third-party cookies
March 18, 2024 • 7 min read -
Competition advocates urge further Privacy Sandbox delays
March 13, 2024 • 8 min read