The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. CTV has solidified itself in the overall marketing mix, offering teams a fresh, interactive way to engage and convert consumers, as well as measure advertising performance.
Heading into 2022, more marketers are racing to shift budgets from linear and social media to CTV. That new spend comes with new competition, and a need for reimagined tactics, data and insights to support CTV efforts moving forward.
Join Digiday and MNTN on December 15 at 2 p.m. EST for an event featuring experts in the CTV space. Hosted by Tim Peterson, senior media editor at Digiday, the forum will spotlight the importance of the channel for marketers in 2021 and how teams are approaching new strategies in the future. Register for this event to learn about:
- CTV’s evolution in 2021 and what marketers expect from the channel in 2022
- Brand and agency perspectives on how CTV is driving growth
- What experts are seeing to be effective audience strategies between advertisers and channels
- How brand and performance teams are collaborating on CTV testing and measurement tactics
Sponsored by: MNTN