The retail media network landscape is fragmented, and advertisers need help to measure campaign success across disparate platforms. Additionally, persistent gaps in the standardization of RMN metrics and attribution methods add to the complexities brands must navigate.
While there are plenty of metrics RMNs can provide, not every platform can provide each to the degree of specificity that an advertiser might require — and others may not offer them at all.
In this Unpacked explainer guide, Digiday and Best Buy Ads explore solutions and best practices for measuring campaign outcomes across diverse networks, focusing on how advertisers can strategically plan their RMN campaigns for more effective outcomes.
Download this guide to learn:
- The measurement challenges advertisers are facing in a fragmented RMN space
- How to identify the extent of RMN’s attribution capabilities
- How to plan a cohesive measurement strategy across multiple RMNs
- Why standardization is an RMN challenge and what to do about it
Sponsored by Best Buy Ads