In a landscape where customers increasingly expect personalized experiences, brands are turning to their agency partners for a scalable, relevant and up-to-date data infrastructure that can deliver on those expectations. However, given mounting privacy regulations and the impending deprecation of third-party cookies, this is easier said than done.
The challenges already in play require agencies and their clients to adapt and redefine what personalization really means and how to deliver it.
To highlight how agencies are approaching data-informed personalization and how their strategies will change even further with the full deprecation of the cookie slated for 2023, Digiday and Resonate surveyed 110 agency representatives. This report unpacks the survey findings and features insight from industry experts who are leading the way into the future of data-driven personalization.
Download this new report to learn:
- How agencies are approaching data-driven personalization in a changing landscape
- Where agencies stand when it comes to post-cookie preparedness
- How agencies evaluate their data in terms of scale, recency and relevance
- How partnerships are helping agencies navigate through change
Sponsored By: Resonate