The evolution of automation and its impact on CTV campaign optimization

As CTV continues to evolve, so do the optimization tactics brands are using to drive campaign success.

Even so, challenges abound for marketers across an ever-increasing number of channels and touchpoints. In response, advertisers are leaning on cutting-edge automation technologies to optimize everything from the timing and frequency of ad serving to the networks on which they appear.

To unpack how marketing teams employ modern optimization tactics and solutions to enhance CTV campaigns, this new State of the Industry Report from Digiday and MNTN highlights how brands use automation to make connected TV ads and the campaigns they fuel more effective.

Download this new report to learn more about:

How advertisers are powering continual campaign improvement with CTV optimization
How marketers are using A/B testing to unlock creative optimization in CTV
What role automation is playing in the CTV advertising mix
How partnerships are enhancing CTV campaign optimizations