The advertiser’s guide to embracing artificial intelligence

Advertising is a nearly $700 billion industry on the precipice of massive change. As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented. The essential nature of their roles depends upon the evolution of this complex and fast-changing advertising ecosystem — and on the ways they stake a claim to the human mind as a central part of sales and creative processes. 

This report takes a closer look at artificial intelligence, how it is impacting the advertising industry so far — and how it is poised to do so in the future. 

Download this report to learn about:

  • The advantages and the challenges of working with artificial intelligence
  • How AI can help advertisers navigate the deprecation of cookies 
  • How AI will help free up salespeople to do what they do best — be human

Sponsored by Salesforce.