When brand safety hits publishers: Maximizing ad quality in the programmatic era

The negative impact of being seen next to or in association with offensive or inappropriate content online spans the entire ad ecosystem. While the news headlines often focus on what this means for brands and what social media sites are doing to tackle the problem, publishers are also experiencing a lack of control over the quality of advertising served by programmatic means. And audiences expect real-time responses to these problems. 

In this report we surveyed 100 publishers to discover how they are fighting against bad ads in the programmatic era, particularly malicious, offensive and poor quality advertising. 

 

By downloading this report you will find out: 

• Why publishers prefer to lose ad revenue
• How publishers deal with offensive and poor quality ads 
• Who should be taking responsibility for quality 

 

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