In the age of personalization, there is a fine line between invasive and curated. The trick to striking a balance comes down to leaving personal identifiable information (PII) out of the equation. Yet, marketers must still find ways to make ads resonate on a personal, circumstantial level. To do this, they are turning to dynamic advertising and data-driven creative. But what exactly is this and how do marketers get started? In this new WTF guide, Digiday and Clinch answer essential questions about data-driven creative approaches, how marketers are engaging with the practice — and the technology that powers it — and how data-driven creative can set them up for success in 2022 and beyond.
Download this guide to learn:
- How dynamic advertising has evolved and shifted focus back to the creative
- Why data-driven creative approaches are innately privacy-compliant
- What markers advertisers are using to measure campaign success
- Challenges marketers are encountering with data-driven creative and how they are overcoming them
Sponsored by Clinch.