Open web programmatic isn’t just about offering the pipelines to best-in-class supply. It’s about what brands and advertisers do with that supply to get the most out of their big-screen campaigns — and that goes for linear efforts too.
From maximizing scale and reaching new audiences to building lower-funnel creative and measuring success, there are several key elements to building an effective campaign. By enlisting trustworthy partners and leveraging TV viewership data, brands are reaching relevant audiences with CTV campaigns — all while fully complementing their linear buys.
Download this new guide from Unruly to learn:
- How to activate TV viewership data
- New types of targeting and delivery on CTV/OTT
- How to optimize creative for CTV/OTT
Sponsored by: Unruly