How brands are embracing sports sponsorship opportunities for the future

While live sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents groundbreaking new ways for savvy brands to boost their visibility and enhance their messaging.

The explosive growth of live sports streaming has created a slew of cutting-edge sponsorship opportunities beyond traditional media. Meanwhile, women’s sports partnerships and collegiate NIL deals continue to expand, as do audiences for red-hot pastimes like pickleball and Formula 1. As these sports — and their athletes — attract legions of fans and top-tier sponsors, marketers are reaching new audiences, driving social media engagement and propelling their brands to unprecedented heights.

Download SponsorUnited’s latest report to learn:

The top sports and leagues for sponsorships
Which brands have the most athlete endorsements
How sports properties are diving into the metaverse
Which brand activations stood out across sports in 2022