How brands are connecting with young audiences in the metaverse

Ninety percent of young audiences self-identify as gamers. In a world that involves digital spaces as places to play, a robust in-game marketing strategy — from in-game ads to sophisticated steps such as building immersive environments — is one way for brands to nurture engagement with the next generation, who are turning to online environments as a place to gather.

Brands are participating in the evolving metaverse, engaging young people on their favorite gaming platforms — such as Roblox and Minecraft — where they not only play games but also hang out with their friends and build community. Compelling in-game experiences enhance digital engagement for young people, and new research from SuperAwesome provides insight into how brands do that successfully.

Download this report from SuperAwesome to learn:

How young audiences are engaging with immersive gaming environments
How in-game activations enhance digital experiences for young audiences
The value of multiple touchpoints in gaming ecosystems
Key activation categories to enhance metaverse experiences