Assessing ad impact in social media

Social media has become one of the most dominant advertising channels in marketing. For brands looking to capture the largest overall audiences, influential younger generations and digital-first consumers, social media offers an effective suite of advertising solutions and a direct conduit to the eyes and ears of the audiences marketers crave.

However, brands need to optimize their campaigns and spend on these platforms to win over consumers in every demographic. In this, marketers face tall hurdles when it comes to measuring the true effectiveness of their campaigns. This factor, in turn, makes it challenging for brands to maximize the advantages of social media advertising.

Download this new guide from DISQO to learn:

How to compare brand and outcomes performance with normative benchmarks
Nuances of social media impact across categories
The value of always-on measurement
Where in the funnel social media has the strongest advantage