Sponsored
A collection of resources from our trusted Digiday partners
Q&A: How attention, search and recall are creating more effective video ad metrics
Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective […]
14 hours ago • 4 min read
-
How publishers are optimizing their tech stacks to enhance addressability
April 29, 2024 • 4 min read -
How accurate and precise data sets drive effective first-party data activation
April 24, 2024 • 3 min read -
Retail media’s evolution: How retailers are finding a way to break in and stand out
April 17, 2024 • 4 min read -
How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
April 16, 2024 • 5 min read -
The state of publisher revenue | Pathways to total revenue optimization in 2024
April 15, 2024 • 12 min read -
Why connectivity is critical for clean rooms to turn signal loss into signal gain
April 11, 2024 • 4 min read -
How data clean rooms are enhancing retail media transparency and effectiveness
April 2, 2024 • 4 min read -
How embracing sustainability became a strategic imperative for publishers
April 2, 2024 • 4 min read -
Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
March 29, 2024 • 12 min read -
Media brands are leveraging content catalogs and driving ad revenue with linear channels
March 27, 2024 • 4 min read -
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
March 25, 2024 • 14 min read -
Why retail media’s future depends on first-party data integration and accuracy
March 14, 2024 • 3 min read