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Media Buying
Experimental Channels
Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality
January 4, 2023
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
January 2, 2023
Evolving Agencies
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022
Business of TV
Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
December 21, 2022
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022
The Programmatic Marketer
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022
Navigating Economic Instability
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
December 15, 2022
Evolving Agencies
UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit
December 14, 2022
Member Exclusive
Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival
December 12, 2022
Marketing on Platforms
Disqo report: Take social more seriously when you don’t have dollars to waste
December 9, 2022
The Programmatic Marketer
Ad tech’s journey on the public markets is approaching its awkward adolescence
November 17, 2022
Future of Measurement
Avocet & Lumen Research eye U.S. expansion following merger
November 15, 2022
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