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Media Buying
Going Global
GroupM’s global ad forecast stays optimistic, but gets a bit darker for U.S. growth
June 12, 2023
Member Exclusive
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023
Generative AI
How Adobe is adding new generative AI tools for enterprise clients and everyday users
June 9, 2023
Business of TV
How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
June 8, 2023
The Programmatic Marketer
MediaMath and Viant are in talks to potentially join forces
June 7, 2023
The Programmatic Marketer
The Trade Desk launches slew of updates in its quest to wrest ad dollars from Walled Gardens
June 7, 2023
Member Exclusive
Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
June 5, 2023
Strategizing for the Future
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
June 5, 2023
Evolving Agencies
How much content is too much? Agencies are starting to ask that question
June 2, 2023
Evolving Agencies
Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride
June 1, 2023
Member Exclusive
Media Buying Briefing: Another report calls for changes to the grueling pitch process
May 29, 2023
The Long Goodbye
As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
May 26, 2023
Privacy
Inside Google’s Privacy Sandbox pitch as a rollout starts to take shape
May 25, 2023
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