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Gaming & Esports
How Riot Games developed its brand identity for the League of Legends World Championship
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Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
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Marketing on Platforms
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
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Brand Safety
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Beyond Ads
Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes
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Marketing
Canon returns to TV advertising after nearly a decade
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Marketing on Platforms
Why health care brand Supergut traded Facebook for TikTok
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Business of TV
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Gaming & Esports
TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
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Business of TV
People respond better to ads across multiple platforms, study says
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Member Exclusive
Future of TV Briefing: News organizations prepare for ‘the TikTok election’
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Gaming & Esports
Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
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Marketing on Platforms
Marketers continue to chase ‘authenticity,’ but what is it?
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