The internet hates Apple iOS 10’s new font and emojis

It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a few font changes.

With a slew of new features and software updates to messages, emojis, fonts and the lock screen, Apple is calling the update the biggest overhaul of its mobile operating system to date. And it’s proving be a little too much for some people to stomach.

For one, people don’t seem to be fans of the iOS 10 font, which is a lot bigger and bolder.

They are also not wild about the new emojis either. Some have pointed out that the new characters are strikingly similar to Android’s emojis. Drawing fire in particular are the updated sassy “Information Desk Girl” emoji and the updated gun emoji, which looks like a toy.

https://twitter.com/huntymoonariana/status/775768107021242368

To complicate matters, the update got off to a rough start. According to numerous complaints across social media, many users encountered installation problems.  “We experienced a brief issue with the software update process, affecting a small number of users during the first hour of availability. The problem was quickly resolved and we apologize to those customers,” Apple said in a statement to the Verge.

The hashtag #ios10 was also trending on Twitter, having been used over 152,000 times as of 4 p.m. on Tuesday. According to data from Brandwatch, while the overall response to the update is more positive than negative with 59.8 percent of mentions being positive, within sentiment-categorized mentions of the font, 67 percent of the tweets are negative.

“Most people are focusing on the font’s size and how large it is compared to the previous iOS font,” said Brandwatch analyst Kellan Terry.

This is not the first time people have freaked out over an iOS font update. Last year when the iOS 9 update launched, the font switched from Neue Helvetica to a new custom font called San Francisco.

https://staging.digiday.com/?p=198191

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.