Hi, Dad! Dockers wants in on the cargo shorts debate

Your dad’s favorite pants company has gotten wind of the Great Cargo Shorts Debate of 2016: Dockers has mobilized its pleated-front social media team and is launching a #TeamCargo and #CargoFriday Twitter campaign today.

“Here at Dockers, we support your right to cargo! We get it — guys have a lot to carry and the more pockets the better, always,” said a press release about the campaign. The brand is tweeting out pictures of the “great styles” at Dockers and encouraging people to tweet their support for cargo shorts.

It’s a bit of not-quite-real-time marketing: The debate peaked nearly two weeks ago, when The Wall Street Journal published a story last Monday titled “Nice Cargo Shorts! You’re Sleeping On the Sofa,” a look at why both women and fashionably minded men look upon cargo shorts with scorn. The story by reporter Nicole Hong stirred fervent debate on social media, with celebrities like Judd Apatow to FCC chairman Tom Wheeler getting in on it. The Wall Street Journal’s own newsroom also held a mini cargo-shorts fest of its own last Friday.

Digiday reported that there were almost 6,000 social posts about shorts a few days after the story. We anxiously await the sequel on the merits of jorts.

 

https://staging.digiday.com/?p=193135

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.