Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Sunday nights just got a whole lot sexier and more violent. That’s right, “Game of Thrones” is finally back in its fourth season, picking up where it bloodily left off at the end of season three.
Brands naturally could not resist the excitement surrounding the GoT premier and took to Twitter last night to get in on the “Game of Tweets,” throwing out puns, GoT references and of course engaging in some brand-on-brand GOT action.
Check out these brands’ “Game of Thrones” tweets:
Burger King
Which kingdom shall rule them all? #TakeTheThrone #WatchLikeaKing pic.twitter.com/9aDO06Mgia
— BurgerKing (@BurgerKing) April 7, 2014
The “Game of Thrones” map remake has been done before, but not too bad Burger King.
Kohl’s
Who wears a crop top better: Dany Targareyan or Taylor Swift? #GameOfThrones #ACMs
— Kohl’s (@Kohls) April 7, 2014
Trying to kill two RTM-birds with one stone, Kohl’s gots GOT and American Country Music Awards — which was also on last night — into one corny tweet.
Denny’s
Ad position: web_incontent_pos1
Talk about an ideal fantasy. #GameOfThrones pic.twitter.com/fr1ay3RSxr
— Denny’s (@DennysDiner) April 7, 2014
Denny’s for a Lannister wedding? Doubt it.
Snapple
Brace yourself. The #BestStuff is coming. pic.twitter.com/f5q6z3dCza — Snapple® (@Snapple) April 7, 2014
Standard GOT brand tweet. Next…
House of Cards
Welcome back, @GameofThrones. May the best House win. #FU pic.twitter.com/khW0Hg3MXK — House of Cards (@HouseofCards) April 7, 2014
Francis Underwood will not be overshadowed by swords and dragons. Bonus points for #FU hashtag. Just some friendly TV competition.
Ad position: web_incontent_pos2
Clorox
We know how to play the game #GoT #Season4 pic.twitter.com/gUNDK9mAF3 — Clorox (@Clorox) April 6, 2014
This doesn’t really make sense, Clorox. This is may be how you “play the game,” but it’s now how you win.
Sonic
We’re coming for you, @BurgerKing of the North.
— Sonic Drive-In (@sonicdrivein) April 7, 2014
BRB, we’re headed to @WhiteCastle-y Rock.
— Sonic Drive-In (@sonicdrivein) April 7, 2014
The Game of Tweets has to go to Sonic. The fast-food brand went to town with its GOT tweeting last night, throwing out puns and shout-outs at other brands.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu