Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.
Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.
Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.
McDonald’s
#YouGainMajorPointsIf you share your Fries
— McDonald’s (@McDonalds) January 6, 2013
Taco Bell
#YouGainMajorPointsIf you bring me Taco Bell. Right now.
— TACO BELL (@TacoBell) January 6, 2013
Arby’s
#YouGainMajorPointsIf you bring me Arby’s.
— Arby’s (@Arbys) January 6, 2013
Wendy’s
#YouGainMajorPointsIf You bring me a Frosty.
— Wendy’s (@Wendys) January 6, 2013
Applebee’s
#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013
Taco Bell
#IfIDontReplyItsBecause I’m busy eating Taco Bell.
— TACO BELL (@TacoBell) February 21, 2013
Swiffer
#IfIDontReplyItsBecause you called me “SWIFTER”
— Swiffer (@Swiffer) February 21, 2013
Image via Shutterstock
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu