It’s the time of year that kids hate and advertisers love: back to school. But for brands, especially retail brands, that means dollar signs in the form of back-to-school specials and promotions and all of the attendant social media chatter.
As a result, even brands that don’t sell school supplies or clothing are trying to get in on the #backtoschool buzz. Check out these five companies that have forced themselves, some more awkwardly than others, into the conversation.
Who’s ready to go back to school? (Shoes: @SOPHIAWEBSTER_) https://t.co/CGCNJhlPaP pic.twitter.com/QgnfEuOhNY
— Saks Fifth Avenue (@saks) September 3, 2013
Because every 4th-grade girl needs t-strap high heels and over-sized crayons for her back-to-school swag.
Back to school supplies – Back to football supplies. #BeesFanZone pic.twitter.com/v9RBfmKgjP
— Applebee’s (@Applebees) September 3, 2013
Offsides!
Whether you’re going #backtoschool or want to look sharp on the job, RT for a chance to win a designer tie. #FreeTieTuesday
— Men’s Wearhouse (@menswearhouse) September 3, 2013
RT if you wear ties to AP English, #thatoneweirdkid
Dear mom & dad, #backtoschool is much better w/ Wingstop! #FlavorFollowsU pic.twitter.com/Yl2RpAtmp2
— Wingstop Restaurants (@wingstop) September 3, 2013
Because spicy habanero wings are an essential part of every balanced back-to-school meal.
Happy First Day of School! We hope your class schedule is as fun as ours… pic.twitter.com/eJr4b0TQTW
— Southwest Airlines (@SouthwestAir) August 26, 2013
Oh man, we were never good at pretzel geometry.
Image via Flickr.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu