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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Yuyu Chen
Yuyu Chen
Marketing on Platforms
Snapchat stops autoplay, marketers grapple with declining view counts
Marketing
Mastercard CMO: ‘Marketing innovation should be real thinking and culture’
Marketing
McDonald’s will start auditing its media contracts
Media
‘Fun and simple’: What makes for a successful Kik bot
Media
Broadcasters begin to embrace programmatic ad buying
Marketing
Jargon disruption: A ‘marketing buzzword jar’ for thought leaders and innovators
Marketing
‘An upbeat dictator’: Why a Kim Jong Un parody account is doling out jobs in North Korea
Marketing
Avon calling: With a brand makeover, the beauty company targets millennials
Marketing
From Instagram collage to Lego miniature: 5 creative ad agency resumes
Media
Programmatic native is here, and premium publishers are wary
The Confessions
Confessions of an ad tech veteran: ‘You have no idea how much should be charged’
Member Exclusive
#ImWithHer: Inside the Clinton campaign’s social strategy
Marketing
Chrissy Teigen has thoughts on FTC disclosure requirements
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