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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
The Programmatic Marketer
How brand, agency executives see AI being applied to programmatic advertising
Member Exclusive
Future of TV Briefing: CTV continues to be a black box to programmatic marketers
Future of Measurement
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
Digiday Programmatic Marketing Summit
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
The Programmatic Marketer
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
Member Exclusive
Future of TV Briefing: The big questions heading into this year’s upfront market
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023
Business of TV
Donna Speciale, de TelevisaUnivision, considera que el cambio de medición de la televisión reveló el problema de la falta de representación
Business of TV
TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue
Business of TV
How YouTube is mixing up the TV ad market
Member Exclusive
Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much
Digiday+ Future of TV Briefing
Future of TV Briefing: Top takeaways from Digiday’s ‘The Future of TV’ series
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Por qué el creador Jorge Soto prioriza YouTube Shorts sobre TikTok
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